Doing Business with a Servant's Heart
Welcome to "Doing Business with a Servant's Heart," where compassion meets business and life. Join us as we explore the soul of business, guided by the unwavering principle that serving others is not just ethical – it’s transformative.
Hosted by Steve Ramona, a seasoned entrepreneur with a passion for uplifting people and businesses, each episode of our podcast is a deep dive into the stories, insights, and practical strategies of industry leaders, entrepreneurs, and visionaries who have mastered the art of leading with love and empathy. Through heartfelt conversations and inspiring anecdotes, we reveal the practical impact of servant leadership on personal and professional growth.
Discover how to foster a culture of kindness, engage with customers authentically, and build successful businesses that prioritize serving before selling. Whether you're a seasoned business owner, an aspiring entrepreneur, or simply someone seeking to make a positive impact, "Doing Business with a Servant's Heart" offers actionable advice, moral encouragement, and a refreshing perspective on what truly matters in the world of business.
Tune in and join our community of compassionate leaders striving to change the world, one act of service at a time. Because in the end, the heart of business is the business of the heart.
Doing Business with a Servant's Heart
How to Make a GRIPPING Webinar with Dean Waye
Old school copywriting is all about understanding the reader's needs and desires, and then crafting a message that speaks to them directly. It's about creating a spark of interest and drawing the reader into the client's world.
Most websites are stuck on level one messaging, which is informational. This means they simply tell the reader who they are and what they do. However, the best websites use aspirational messaging to focus on the reader and what they want. They speak to the reader's negative present and their potential positive future.
Transformational messaging is the highest level of messaging, and it's often used in B2C marketing. It's about helping the reader imagine a new and better version of themselves.
AI is a disruptive force in the copywriting world. It can be used to generate creative ideas, personalize messages, and scale content production.
One copywriter, Dean, has been using AI copywriting services for the past four and a half months. He says that he hasn't found a limit yet to what AI can do for copywriting.
In summary, old school copywriting is still alive and well, and AI is playing an increasingly important role in the industry. By understanding the different levels of messaging and how to use AI effectively, copywriters can create more engaging and persuasive content.
Dean Waye is a copywriter, scriptwriter and webinar producer. He’s written for over 250 clients on every continent except Antarctica. Today he’s the Chief Writer at the Best Damn Webinar Company, where he helps science, technology and engineering teams create live events that make audiences say “My boss is gonna want to meet these guys”.
Recently had my 50 millionth email opened. Watched my 700th sunrise in a row. Wrote a cold email with a 100% open rate (still not sure how that happened). Taught an AI agent how to write like me.
Https://bestdamnwebinar.com,
https://winstonwrites.com,
https://LinkedIn.com/in/deanwaye
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