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Doing Business with a Servant's Heart
Welcome to "Doing Business with a Servant's Heart," where compassion meets business and life. Join us as we explore the soul of business, guided by the unwavering principle that serving others is not just ethical – it’s transformative.
Hosted by Steve Ramona, a seasoned entrepreneur with a passion for uplifting people and businesses, each episode of our podcast is a deep dive into the stories, insights, and practical strategies of industry leaders, entrepreneurs, and visionaries who have mastered the art of leading with love and empathy. Through heartfelt conversations and inspiring anecdotes, we reveal the practical impact of servant leadership on personal and professional growth.
Discover how to foster a culture of kindness, engage with customers authentically, and build successful businesses that prioritize serving before selling. Whether you're a seasoned business owner, an aspiring entrepreneur, or simply someone seeking to make a positive impact, "Doing Business with a Servant's Heart" offers actionable advice, moral encouragement, and a refreshing perspective on what truly matters in the world of business.
Tune in and join our community of compassionate leaders striving to change the world, one act of service at a time. Because in the end, the heart of business is the business of the heart.
Doing Business with a Servant's Heart
How to build and captivate and audience with Strategic Thought Leadership Featuring: Chris McNeil
In this episode of "Doing Business with a Servant's Heart," host Steve Ramona welcomes Chris, who discusses the innovative approach of strategic thought leadership marketing. Chris emphasizes the importance of leading a segment to think differently rather than merely optimizing existing marketing models. He introduces the concept of "Imagineering," inspired by Walt Disney, which involves three distinct mental spaces: the Dreamer, who imagines limitless possibilities; the Realist, who breaks down ideas into actionable steps; and the Critic, who evaluates these ideas against established standards. Chris highlights the importance of understanding customer perspectives and gathering insights directly from conversations with potential clients, using AI to analyze these discussions. He outlines a methodical approach, represented by the acronym LEO (Listen, Envision, Output), where listening to customer needs informs the creation of unique value propositions. By packaging insights into clear, relatable models, businesses can establish themselves as thought leaders, ultimately fostering stronger connections with their audiences and distinguishing themselves in competitive markets. The conversation underscores the necessity of genuine engagement and innovative thinking to drive meaningful marketing strategies.
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