Doing Business with a Servant's Heart

Secrets from a Fractional Chief Marketing Officer with Greg Goshorn CMO

March 01, 2024 Steve Ramona Season 5 Episode 21
Secrets from a Fractional Chief Marketing Officer with Greg Goshorn CMO
Doing Business with a Servant's Heart
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Doing Business with a Servant's Heart
Secrets from a Fractional Chief Marketing Officer with Greg Goshorn CMO
Mar 01, 2024 Season 5 Episode 21
Steve Ramona

Send us a Text Message.

This episode is about reputation marketing and how it can help businesses grow.

Greg Goshorn, a consultant who helps businesses with their reputation marketing, is interviewed by the host, Steve Ramona.

Greg explains that reputation marketing is not just about monitoring or managing reviews, but about using them as marketing tools. He says that positive reviews can have a big impact on a business's bottom line, and that businesses should be proactive about getting and showcasing their reviews.

Greg also discusses different ways that businesses can get more reviews, such as asking customers directly, using a QR code, or including a link to their Google Business Profile in their email signature. He also talks about the importance of responding to both positive and negative reviews.

Overall, the episode is a valuable resource for any business owner who wants to learn more about reputation marketing and how it can help them grow their business.

Here are some key takeaways from the episode:

  • Reputation marketing is about using positive reviews to market your business.
  • Positive reviews can have a big impact on a business's bottom line.
  • Businesses should be proactive about getting and showcasing their reviews.
  • There are a number of ways that businesses can get more reviews, such as asking customers directly, using a QR code, or including a link to their Google Business Profile in their email signature.
  • It is important to respond to both positive and negative reviews.

00:00 - 01:02: Introduction and welcome by the show host
01:02 - 02:00: Introduction of the guest, Greg Goshorn, and his company
02:00 - 03:21: Importance of reputation marketing and the difference between monitoring, managing, and marketing reputation
03:21 - 04:11: Statistics on the impact of reputation marketing
04:11 - 05:21: How to get started with reputation marketing: free resources, reports, and different service options
05:21 - 07:22: The importance of giving away valuable content and education to potential clients
07:22 - 10:22: How to ask clients for testimonials and different ways to use testimonials
10:22 - 12:13: Industries that benefit most from reputation marketing
12:13 - 14:22: How to reach out to Greg Goshorn and his company
14:22 - 15:39: Tips for asking clients for testimonials
15:39 - 17:57: Additional advice from Greg Goshorn: building reviews and taking action

Our Sponsor PitchDB
www.pitchdb.com. Connect with over 11,000 conferences and 3 million podcasts to be a guest build your thought leader platform and scale your business. Increase your network and build your expertise.
https://www.pitchdb.com/steve

Subscribe to our Podcast Newsletter and get tips and resources for your business. https://view.flodesk.com/pages/64e2b98cca259e13f0890575

Get your 2024 Serving Journal
https://www.amazon.com/dp/B0CSNSY1M1

Podcast Swag for Doing Business with a Servant's Heart is now available. Click here to check out all the cool stuff.
https://millions.co/doing-business-with-a-servant-s-heart-san-jose

Do you use Direct Mail for your Marketing? Imagine 90% of the people who get your mail touch it and see it. Earn income to your bottom line.
Contact me today with this link https://inphone.co/sr1

Show Notes

Send us a Text Message.

This episode is about reputation marketing and how it can help businesses grow.

Greg Goshorn, a consultant who helps businesses with their reputation marketing, is interviewed by the host, Steve Ramona.

Greg explains that reputation marketing is not just about monitoring or managing reviews, but about using them as marketing tools. He says that positive reviews can have a big impact on a business's bottom line, and that businesses should be proactive about getting and showcasing their reviews.

Greg also discusses different ways that businesses can get more reviews, such as asking customers directly, using a QR code, or including a link to their Google Business Profile in their email signature. He also talks about the importance of responding to both positive and negative reviews.

Overall, the episode is a valuable resource for any business owner who wants to learn more about reputation marketing and how it can help them grow their business.

Here are some key takeaways from the episode:

  • Reputation marketing is about using positive reviews to market your business.
  • Positive reviews can have a big impact on a business's bottom line.
  • Businesses should be proactive about getting and showcasing their reviews.
  • There are a number of ways that businesses can get more reviews, such as asking customers directly, using a QR code, or including a link to their Google Business Profile in their email signature.
  • It is important to respond to both positive and negative reviews.

00:00 - 01:02: Introduction and welcome by the show host
01:02 - 02:00: Introduction of the guest, Greg Goshorn, and his company
02:00 - 03:21: Importance of reputation marketing and the difference between monitoring, managing, and marketing reputation
03:21 - 04:11: Statistics on the impact of reputation marketing
04:11 - 05:21: How to get started with reputation marketing: free resources, reports, and different service options
05:21 - 07:22: The importance of giving away valuable content and education to potential clients
07:22 - 10:22: How to ask clients for testimonials and different ways to use testimonials
10:22 - 12:13: Industries that benefit most from reputation marketing
12:13 - 14:22: How to reach out to Greg Goshorn and his company
14:22 - 15:39: Tips for asking clients for testimonials
15:39 - 17:57: Additional advice from Greg Goshorn: building reviews and taking action

Our Sponsor PitchDB
www.pitchdb.com. Connect with over 11,000 conferences and 3 million podcasts to be a guest build your thought leader platform and scale your business. Increase your network and build your expertise.
https://www.pitchdb.com/steve

Subscribe to our Podcast Newsletter and get tips and resources for your business. https://view.flodesk.com/pages/64e2b98cca259e13f0890575

Get your 2024 Serving Journal
https://www.amazon.com/dp/B0CSNSY1M1

Podcast Swag for Doing Business with a Servant's Heart is now available. Click here to check out all the cool stuff.
https://millions.co/doing-business-with-a-servant-s-heart-san-jose

Do you use Direct Mail for your Marketing? Imagine 90% of the people who get your mail touch it and see it. Earn income to your bottom line.
Contact me today with this link https://inphone.co/sr1